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The Jewelry Channel TJC is a British falling-price auction-style home shopping channel and online retailer specialising in jewellery and gemstones. It is one of the main TV shopping channels in the UK. The channel launched on 4 April , and currently broadcasts 24 hours a day. The company mines and handcrafts many of the products sold on its TV networks, hence its claim to cut out the " middleman "  and to attempt to undercut high-street prices. On 14 January , The Jewellery Channel moved from Teddington Studios to new purpose-built studios in Middlesex, simultaneously switching to widescreen-format broadcasting.
It plans to broadcast in HDTV in the future. TJC sells a wide variety of gemstone jewellery, loose gemstones, watches, fashion jewellery and simulated gemstone pieces.
The channel holds themed days such as 'Tanzanite Day'. The firm launched an additional channel, TJC Gold, in October to offer more expensive gold and platinum collections. It runs for six hours a day. TJC's website offers their full catalogue of products approximately 15, items , online rising auctions, on-air auction products and web offers not available on-air; TJC's channel can be watched from the website.
The TJC blog includes information on products, jewellery trends, interviews with guests, exclusive promotions and backstage 'gossip'. Its Facebook page which offers similar content to their blog, and also offers consumers the chance to interact with them. There is also an educational section offering consumers additional information on gemstones - Gemopedia. Other educational guides include a diamond buying guide and ring size guide.
TJC has a UK call centre which operates seven days a week from 9am - 6pm. The call centre is based in Hampton Hill, north west London. A personal shopping service is also available, and an online chat function is available on their website. Consumers watching the channel live can call in and speak to the presenter. Auction date, 25 August Although the Jewellery Channel attributes no worth or value to the starting price, the ASA upheld the complaint on the grounds that, in this case, most viewers would infer that the opening figure represented a genuine valuation of the ring, and therefore the final reduced price was a genuine saving.
The channel was also carried on Freeview channel 44 between 7pm and 9pm between December and May From Wikipedia, the free encyclopedia. Retrieved 22 February Taking collaborations online and on air Professional Jeweller".
Archived from the original on 30 April Archived from the original on 5 July History of Freeview UK. United Kingdom portal Companies portal. Retrieved from " https: Shopping networks in the United Kingdom Television channels and stations established in Jewellery retailers of the United Kingdom Business media in the United Kingdom.